Lonsdale receives its name from the eponymous Hugh Cecil Lowther, fifth Earl of Lonsdale. Lord Lonsdale organised boxing matches in 1909 and was president of the National Sporting Club of Britain. Every boxer who became a champion and defended his title successfully three times received the Lonsdale belt. Bernard Hart, an ex-boxer, visited the Lord in the 1960s and asked for permission to use his name for a clothing brand targeted towards boxers. Lonsdale articles have been worn by many famous boxers, including Muhammad Ali, Mike Tyson, Henry Cooper and Lennox Lewis.
Non-Athletes have been inspired to wear Lonsdale and has found favour with the young guy all around Australia.
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