In 1986 Mossimo Gianulli sold his own brand of beach volleyball shorts to retailers along the Southern Californian coast. Mossimo quickly realised the enormous potential for youth fashion.
Drawing influences from the Californian cultural melting pot, Mossimo was able to blend elements of surf, sports, urban and street fashion to build a powerful brand that had very broad and yet credible appeal.
In Australia, Mossimo has since proven to be one of the premiere urban street labels for men. Regarded as one of the original street wear brands, the Mossimo name is unsurpassed for authenticity and quality.
Mossimo has stood the test of time and after 21 years still offers contemporary styling, authenticity and heritage in a tough market that ruthlessly cycles through brands.
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